3min chapter

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109: Vanessa Dew on Kombucha, Entrepreneurship, and Pressure

The Madhappy Podcast

CHAPTER

How to Be a Successful CPG Brand

I remember in the early days, I had to hold back the floodgates and basically said no to a lot of retailers where we just weren't ready for because maybe that consumer wasn't ready or the geography wasn't ready. And you're right, it does come through the packaging. It's not just your three feet of real estate on the shelf that you're relegated to. We have to own a refrigerator right when you walk in. You know, there's seven points of disruption for a consumer before they actually want to buy something. So if you think about that, you have to be ever present in their life.

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