109: Vanessa Dew on Kombucha, Entrepreneurship, and Pressure
The Madhappy Podcast
How to Be a Successful CPG Brand
I remember in the early days, I had to hold back the floodgates and basically said no to a lot of retailers where we just weren't ready for because maybe that consumer wasn't ready or the geography wasn't ready. And you're right, it does come through the packaging. It's not just your three feet of real estate on the shelf that you're relegated to. We have to own a refrigerator right when you walk in. You know, there's seven points of disruption for a consumer before they actually want to buy something. So if you think about that, you have to be ever present in their life.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
