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169. How to Create Products People Beg to Buy ft. Maxx Chewning

THE 505 PODCAST

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Influencer Marketing Without Costs

This chapter explores the innovative strategy of utilizing influencer marketing through product giveaways rather than monetary compensation. It highlights how building authentic relationships with influencers led to organic promotion and increased visibility for a candy brand. The discussion also touches on the complexities of cash flow, production costs, and the challenges faced during a product launch in large retail stores.

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