Lik: We see it as being a really awesome compliment to a twitter. Because so many people are discovering long form articles, whether the news letters or whether there are articles through typical publishers they might find on theinternent,. There's pay as you go and sort of pay wald content, which we're nacturally not tackling quite yet. O but i think it's superinteresting overtime. The other dimension is a giving people, not getting behind the pay wall, but taking existing non pay wald publish content like an article, removing adds, making the page load really fast.