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Unofficial Partner Podcast
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Is It a Good Idea to Extend the Right Cycles?
Rights holders in the US are protected through what could be a very horrible recession for two years. That's a big plus for them compared to the European market, where they obviously have to go back into the market every three years and are much more vulnerable to this economic cycle. On the other side, Europe and European rights owners have benefited tremendously over the past decade. But if things change, then shorter term right cycles could be more beneficial again.
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