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7min chapter
The Yu-kai Octalysis Framework Impacts 1.5B Users
App Marketing by App Masters
Enhancing App Engagement Through Design and Value
This chapter emphasizes the critical role of app store presence and unique propositions in user engagement, particularly at paywalls. It explores strategies for enticing trial offers and the psychological impact of onboarding experiences, underscoring tools and insights for successful app development and marketing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode