Save Money on SEO & PPC Campaigns with Chris Ridley | Search With Candour
Search with Candour - SEO podcast
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Navigating PPC and SEO in a Changing Landscape
This chapter examines the complexities of keyword strategies in PPC campaigns and the evolving nature of SEO, emphasizing the challenges marketers face with broad match keywords. It discusses the integration of AI tools and the importance of aligning marketing strategies with business objectives for effective audience targeting. The conversation also highlights the need for diversified marketing tactics and the adaptation to new platforms and consumer behaviors to enhance brand visibility.
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