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19min chapter
Values, principles, and behavior change (with Eric Zimmer)
Clearer Thinking with Spencer Greenberg
Applying Behavior Change at the Individual and Societal Level
The tension between applying a behavior change framework at the societal level versus the individual level is discussed in this chapter. The role of values in desire phase, the importance of intuitive and reflective motivation, and the impact of having multiple motivations are explored. The chapter also emphasizes the significance of the decision and action phases, the conditions necessary for successful behavior change, and the challenge of long-term maintenance.
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