Applying Behavior Change at the Individual and Societal Level

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The tension between applying a behavior change framework at the societal level versus the individual level is discussed in this chapter. The role of values in desire phase, the importance of intuitive and reflective motivation, and the impact of having multiple motivations are explored. The chapter also emphasizes the significance of the decision and action phases, the conditions necessary for successful behavior change, and the challenge of long-term maintenance.

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What can we learn from the parable of the two wolves? What is valuism? Do we choose our own intrinsic values? How quickly do our intrinsic values change over time, if at all? How do values and principles relate to one another? Why is behavior change so hard? What conditions need to be met in order for people to change their behavior? How can people make their behavior changes more persistent and less vulnerable to life's ups and downs?

Eric Zimmer is a behavior coach with 20 years of experience, a Certified Interfaith Spiritual Director, a podcast host, and a writer who is endlessly inspired by the quest for a greater understanding of how our minds work and how we can intentionally create the lives we want to live. He has coached hundreds of people from around the world on how to make significant life changes and create habits that serve them well in achieving the goals they've set for themselves. In addition to his work as a behavior coach, he currently hosts the award-winning podcast, The One You Feed, the title of which is based on an old parable about two wolves at battle within us. Learn more about Eric and his work at oneyoufeed.net.

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