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Tired of Being Invisible? Your Marketing Wake-Up Call

Real Estate Insiders Unfiltered

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Authenticity in Branding and Evolving Consumer Trends

This chapter explores the gradual evolution of technology and consumer behavior, particularly in retail, highlighting the enduring relevance of brick-and-mortar stores. It also emphasizes the importance of authenticity in personal branding for real estate agents, advocating for genuine self-expression over imitation.

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