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167. SPO, AI, and Attention: the New Era of Programmatic Advertising with Albert Thompson

The Programmatic Digest

CHAPTER

The Future of Programmatic Advertising

This chapter explores three key trends shaping programmatic advertising by 2025, including the need for a re-evaluation of the marketing value chain and the growing role of AI. It emphasizes the importance of creative storytelling and understanding audience intent, while critiquing the industry's focus on scale over quality engagement.

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