S2 E53 - Using Customer Research to Power Your Go-To-Market Strategy | Dave Rigotti
Stacking Growth | The B2B Marketing Podcast
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Is Visible a Product-Led Company?
Visible started almost by chance. The team was working on attribution, but in a different way than the kind of visible that everyone knows today. They were shutting down a little app that they were running called Salesforce for Google AdWords. Visible is now able to interact with sales force data and the whole lead management aspect of marketing animation.
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