Single Bond ETF Solve Some Key Investing Problems

Single bond ETFs are taking the most recent 10-year treasury bond and putting that individual bond into anETF. I tend to agree with the author that this is probably only really useful if you're using it as a trading vehicle. So I can't see any particular reason why a long-term do-it-yourself investor would feel a need to hold such a thing. It reminds me of other Wall Streety financial media jargon speak.