
334: Seven Steps Of Highly Effective Journey Mapping
The CX Cast
What is a Journey Map?
This chapter discusses what a journey map is, emphasizing its role as a visual artifact that captures the steps, thoughts, feelings, and interactions of a customer as they work towards achieving a goal. It also highlights the importance of using a persona and walking in the customer's shoes.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.