What Will Bring Gen Z to Theaters?
The Town with Matthew Belloni
00:00
The Rise of Gen Z Moviegoers
Gen Z has become incredibly more ethnically diverse when you look at the cinema subset. So young Latino and African American moviegoers are increasing in this age group, but white moviegoers are decreasing. They outperform non Gen Z cinema goers in terms of willingness to book online. This is the generation that has the lowest disposable income unless they're stealing their parents credit cards.
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