Is This a Cool Angle to Run in Ads?

I just remember seeing somebody posted somebody post something on Slack and you're like, Oh, this is an interesting angle to test. Usually in direct response, like when you solve a specific problem for somebody, it's much better than a general thing. We've seen a lot of people do this and I think it's a great idea. Was there anything that almost stopped you from buying from us today? My feedback was like, I thought we did a great job with the ad. It was our best hooks, both audio and visual that we've done before.