Yeah, yeah, I mean, it's super cool. Do you want to talk about, I think it was yesterday or today or two days ago, this whole week feels like a mush where like we saw kind of one angle that somebody ran, we're like, Oh, this is a cool one that we can potentially run in ads, something with like this was a one, you know, I was able to like swap out my whole X or something.

You're talking to the one from Slack today, you're talking about the influencer who posted.

I just remember seeing somebody posted somebody post something on Slack and you're like, Oh, this is an interesting angle to test. And I was inspired by the idea of like something that we didn't really think of, you know, angle wise and then somebody else posts it and maybe it was the influencer where they posted it and everyone seemed to resonate with it and we're like, Oh, shit, like this is interesting. We never thought about Jones is like, Oh, this is one easy product to swap out your entire drawer, right?

Maybe yeah, maybe that's okay. So maybe that's what it was, yeah, maybe it was somebody who's saying that, right? So that's a potential angle is versatility. And I actually think we're running that right now. I don't think it's going to do that well. My feedback was like, I thought we did a great job with the ad. I thought it was a beautiful footage. I think it was edited perfectly. It was our best hooks, both audio and visual that we've done before. Usually in direct response, like when you solve a specific problem for somebody, it's much better than a general thing. Give us an example of solving a specific problem. I have dry skin this fixes dry skin this moisturizes dry skin or this lightens dark circles or, you know, this helps you lose weight. That's that's a very like problem focus kind of offer product versus like athletic greens is more of a that that's their messaging is one one thing to kind of replace them all, you know, they'll show people with a big stack of all these pills and and I've seen their TikTok ads and UGC is like, oh, it's such a pain to to remember to take all of these things, you know, I mean, maybe that's a problem, but maybe it's how you frame it. But that's that's less of a specific problem of like, you're framing the problem as, oh, it's a pain in the eye to have to carry all these makeup things are all these supplements. And it's more of a specific problem of like, oh, this one product does this one thing is concealer fixes dark circles. It's just different. So I think that'll be an interesting thing. But I think that's another one. Another one we talked about last night that were we've talked about a while, but we are for whatever reason, we never did it. We're adding to our post purchase survey. We've seen a lot of people do this and I think it's a great idea. Was there anything that almost stopped you from buying from us today?