Tim Cook Won’t Be Apple CEO Forever. Who’s Next?
Big Take
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Succession Planning at Apple: Tim Cook's Potential Successor
Exploring the challenges and speculations surrounding the next CEO of Apple, the chapter analyzes the qualities and skills required for the successor to take over the $2.8 trillion company. It delves into Tim Cook's background, his initial product launch as CEO, and his partnership with Steve Jobs in Apple's growth, emphasizing the importance of finding a visionary leader for Apple's future.
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