4min chapter

How I Built This with Guy Raz cover image

Sub Pop Records: Bruce Pavitt and Jonathan Poneman

How I Built This with Guy Raz

CHAPTER

I Love the Grunge On, but Would That Word Come Back to Hiding You?

Grunge is a word that has stood the test of time, says producer Bruce Wright. He was first to use it in ad copy for anet's ads. "I think a lot of these bands will long be forgotten," he adds. 'The style and time and te gustalt, you know, everything that it summons'...

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