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15min chapter
497 The Smart Advertising Book by Dan White
The Marketing Book Podcast
Effective Brand Building Strategies and Sponsorships
This chapter delves into the effectiveness of combining brand building communications with activation activities for a brand, emphasizing the significance of continuous advertising to maintain brand equity and recognition. The conversation also explores the impact of sponsorships on creating brand awareness and engagement, using personal experiences and industry anecdotes to illustrate key points. Additionally, the chapter debunks the myth of viral marketing and stresses the importance of responsible and realistic marketing strategies over relying on campaigns to go viral for brand promotion.
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