S8E29: Bain New Market Entry Case Interview: Zenith Hotels
Strategy Simplified
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Zina Hotels Implied Market Share in Their First Year
The Bahamas also receives 50,000 visitors per month. Zina hotels implied market share would be in their first year if they were to enter the country. I don't believe that they're going to capture the market right away as soon as they enter. So I can fairly assume that they can capture maximum of 30, 33% of the entire market. But over some time that they make some huge investments in marketing and then maintain a good rating of the hotel.
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