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406: Lead Generation Guide, with Brock Andony

Conquer Local Podcast

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What's the Difference Between a Transactional Lead and a Transactional Lead?

What i would call this is an informational lead, a lead bit. A not transacted, but converted, ona formational asset. The alternative to that would be a transactional type lead. So generating the lead is really just the first step and that's just one of many touch points. We also have remarketing campaigns that are running on social. It actually has the tendency to play in a lot of those different stages.

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