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18min chapter
MI Rewind: Business Crash Course w/ Mike Michalowicz
The Intrinsic Value Podcast - The Investor’s Podcast Network
The Importance of Being Different
They discuss the importance of being different rather than just being better than your competitors in order to win customers. They emphasize that customers only notice the exception, and being different is what catches their attention. They provide the example of Geek Squad, a computer company that became incredibly successful by offering a unique and different service compared to their competition.
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