What's Next! with Tiffani Bova cover image

Personalization Done Right with David Edelman

What's Next! with Tiffani Bova

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Innovations and Personalization in Business

This chapter explores innovative concepts like submarine hotels and robot jazz bands, while drawing parallels between jazz improvisation and business interactions. It emphasizes the importance of AI in enhancing customer experiences and the challenges companies face in personalizing these interactions. The discussion also highlights the critical role of data management in business operations, particularly during the pandemic, and introduces five promises of personalization to improve customer engagement.

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