Pogcast is not anywhere near reaching the potential it could because they aren't facilitating advertises into this pocastico system. Apple will never actually build out the sort of degree of ana that would be necessary for this to become a multi billion dollar opportunity. It's just such a different skill set than what goes into being an effective advertising company. They're also trying to build a phone, right? And what's our sort of worry or or scepticism about og building or selling a phone? That'sno, that's not a bad thing. I mean, t they're not. Let's leave aside apple, because it's so especialy when privaceyn