17min chapter

Acquiring Minds cover image

Building a Beloved Brand from a Tiny, Dying Business

Acquiring Minds

CHAPTER

Navigating Small Business Dynamics

This chapter delves into the emotional and relational aspects of small business ownership, contrasting it with corporate environments. The speakers reflect on their experiences during the COVID pandemic, discussing the significance of personal connections with customers and the challenges faced in sustaining those relationships. They also explore business acquisitions, highlighting the importance of aligning personal goals with business opportunities while sharing insights from their journey in the flower brokerage industry.

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