Uber has a policy of principal confrontation to ignore the existing regulations until you receive pushback. During their beta launch in 2010, they received a cease and desist letter from the city of San Francisco. The case is pretty epic in terms of it cuts a sweeping arc across the world.
Harvard Business School assistant professor Alexander MacKay studied Uber’s strategies as it entered new markets around the world. He wanted to understand how global businesses can scale fast and survive for the long run. MacKay tells Cold Call host Brian Kenny that Uber adjusted its strategies to meet the specific challenges posed by competitors and regulators in six global markets: New York, Bogota, Delhi, Shanghai, Accra, and London.