2min chapter

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Global Growth Needs a Local Approach

HBR On Strategy

CHAPTER

Uber Cab: A First to Market Cutting Edge Transportation Technology

Uber has a policy of principal confrontation to ignore the existing regulations until you receive pushback. During their beta launch in 2010, they received a cease and desist letter from the city of San Francisco. The case is pretty epic in terms of it cuts a sweeping arc across the world.

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