Launching a Health Food Brand

In this episode, Caleb Marshall, founder of Tropeaka, opens up about his journey from battling chronic fatigue to building a global health brand. After discovering the life-changing benefits of quality nutrition, Caleb and his co-founder launched Tropeaka to make healthy living accessible and appealing. Caleb shares his insights on scaling a brand with no initial marketing budget, leveraging influencer marketing, and competing in a saturated wellness market.

Listen to Nathan & Caleb discuss:

- Caleb’s personal health journey and how it inspired Tropeaka

- Leveraging influencer marketing in the early days to grow on a budget

- Insights into product development and creating high-quality superfoods

- Lessons in competing in a saturated health market with a unique brand identity

- Strategies for customer retention and building a loyal community

And much more entrepreneurial advice...

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