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14min chapter
548: He Made $20M in a Year Selling Supplements | Caleb Marshall [VIDEO]
The Foundr Podcast with Nathan Chan
Launching a Health Food Brand
This chapter chronicles the journey of launching a health food supplement brand, focusing on the strategic shift from a kombucha concept to a standout plant protein product. It highlights the role of influencer marketing, initial challenges, and growth strategies that contributed to the brand's success in a competitive market. The discussion emphasizes the importance of product quality, brand building, and consumer education in establishing a strong presence in the health and wellness industry.
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