#65: Donald Miller—The Framework That Makes Marketing Easy
The StoryBrand Podcast
00:00
A Plan for You to Win the Day
When a guide comes alongside and says, here is a plan for you to win the day, then we them. It makes it feel easy. People will walk away at this point in the story that you've invited them into. If there's any sort of distance, if there's a fog, if it's unclear, if it feels risky, n the're gong to walk away. Here's wht they'r eally goin to say, i'll call you down the road. But theyre just wanting to be a people pleaser and get out of it,. Not going to call you ara, right? Because they just go, this doesn't feel right.
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