When a guide comes alongside and says, here is a plan for you to win the day, then we them. It makes it feel easy. People will walk away at this point in the story that you've invited them into. If there's any sort of distance, if there's a fog, if it's unclear, if it feels risky, n the're gong to walk away. Here's wht they'r eally goin to say, i'll call you down the road. But theyre just wanting to be a people pleaser and get out of it,. Not going to call you ara, right? Because they just go, this doesn't feel right.
This week my new book Building a StoryBrand is out! If you’ve been wanting to clarify your message pick it up today at Amazon or Barnes and Noble!
That said, if you don’t want to order it because reading hurts your brain, there’s a distant, distant second option I recommend. And that’s to listen to this week’s podcast because this week, J.J. and I shamelessly plug the book by going through it point by point. It’s like the audiobook but with a laugh track!
The main reason I wrote the book is because I wanted to make marketing easy and I believe it accomplishes that task.
To get the best points, though, you’ll have to buy the book to get. I’m no dummy. Anyway, I hope you read these ideas, apply them and make loads of money. And I hope they make you want to buy the book to make even more.
http://buildingastorybrand.com/65