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Self Organisation in Business

Danny and Jon

CHAPTER

Is There Any Uncertainty in Business?

Uncertainty, in terms of ip is called free energyat which is from the free energy principle of karl friston. In a business environment, depending on what the business is, you may actually want more uncertainty. You may want more uncertainty so that you can learn more. It's going to depend on what you want to do. But if you're in a learning environment, in theory, again, this is all theory that isn't proven er,. in theory, you want more free energy, you wantMore uncertainty.

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