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(MS) Secret to Buying Companies: "The Rembrandt in the Attic"

The Russell Brunson Show

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Introduction

Russell Brunson: We're going to be talking about a concept I call the Rembrandt in the attic. Why did Amazon buy Whole Foods? Why did Apple buy Shazam? Or Google buy an Android? And why did Disney buy Pixar and Marvel? You have other companies like Coca-Cola buying Monster, you have Salesforce buying Slack. He says this is happening at a big huge scale, but it's also happening at a small scale that every one of us, you and me can participate in and be part of.

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