Why Most Firms Stall (And How to Scale Without Breaking)

In this episode of the podcast, Mark Orttung, CEO of Projectworks and Chair of Provoke, unpacks why so many service-based firms hit growth plateaus—and how to scale without breaking. Drawing from his decades in the tech industry, Mark shares lessons learned leading high-growth companies like Nexient and Bill.com, as well as his time in product leadership at GetThere, Genesys, and Rearden Commerce. He explains the critical balance between selling work and hiring staff, why defining a unique value proposition is non-negotiable, and how transparency in financial management drives long-term success. Listeners will gain actionable insights on adopting a growth mindset and structuring operations to support sustainable scaling.

Mark also offers an inside look at how Projectworks is using AI to transform service firm management. He highlights how leveraging technology can help smaller firms optimize staffing, forecast revenue, and improve project delivery without sacrificing culture or quality. The conversation blends strategic thinking with practical examples, showing leaders how to prepare their businesses for both rapid growth and unexpected market changes. From startup founders to established firm executives, the takeaways are designed to help leaders unlock new growth opportunities.

Beyond the boardroom, Mark’s diverse experiences—from inventing 43 U.S. patents to creating Andersen Consulting’s Palo Alto tech center—inform his approach to leadership and innovation. He also shares personal passions, from running and snowboarding to traveling and exploring great food and wine. This mix of professional expertise and personal perspective makes for a compelling conversation that inspires leaders to reimagine what’s possible for their organizations. Whether you’re scaling a consultancy, agency, or tech-enabled service firm, this episode offers a roadmap for building a thriving, future-ready business.

This week at EntreArchitect Podcast, Why Most Firms Stall (And How to Scale Without Breaking) with Mark Orttung.

Learn more about Mark online at Projectworks and Provoke, or connect with him on LinkedIn.

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