S21 E1: There's No Greater Force Than Culture (Marcus Collins)
The Next Big Idea Daily
00:00
The Power of Culture
Marketing is the act of going to market in an effort to get people to adopt behavior. I look at culture through a Durkheimian lens, he says. We consume as a way to make our culture and material signal who we are to the world so that we might be able to stay in good standing with our people.
Play episode from 05:01
Transcript
