How Do You Get Your Content Strategy Right?

The CEO of Gong doesn't believe in marketing and so we have a very small team and no budget. So the number one place not to be as a marketer is a place where you're taking orders from sales especially for stuff like content. Unless it's enablement content and enablement falls under marketing. Then we're going to be continuously just doing whatever the sales team wants us to do. And I've been in this position before too In 2015-2016 they wanted me to do webinar after webinar because they needed training, but that didn't drive any business. But the gap of figuring out what things actually drive business took six to seven months. It was all about how many