4min chapter

In The Trenches cover image

The Private Equity Perspective on Acquiring, Operating, and Selling Software Companies

In The Trenches

CHAPTER

The Importance of Gross Logo Retention

If you could only have one metric about a business, what would it be? There's no right answer to this. And I don't think anyone can tell the whole story in one metric. The way I look at gross logo or revenue retention is you want to look at it on an annual basis. It tells you whether or not your product actually services the need.

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