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The Private Equity Perspective on Acquiring, Operating, and Selling Software Companies

In The Trenches

CHAPTER

The Importance of Gross Logo Retention

If you could only have one metric about a business, what would it be? There's no right answer to this. And I don't think anyone can tell the whole story in one metric. The way I look at gross logo or revenue retention is you want to look at it on an annual basis. It tells you whether or not your product actually services the need.

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