#5: Jonathan Davis—How to Make Your Call to Action Irresistible
The StoryBrand Podcast
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How to Create a Call to Action
People really do need to be challenged to buy. If I don't act right now, because it's an emotional sell in a lot of times. 90% of the companies will honor whatever offer they're trying to bonus every single time. And usually between the three called actions, you usually choose the top three topics, or the benefits, that the product's going to have in your life.
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