People really do need to be challenged to buy. If I don't act right now, because it's an emotional sell in a lot of times. 90% of the companies will honor whatever offer they're trying to bonus every single time. And usually between the three called actions, you usually choose the top three topics, or the benefits, that the product's going to have in your life.
As anyone who's ever bought a set of kitchen knives at 2 a.m. will tell you, infomercials are selling machines. And in this podcast, you'll discover exactly how and why they work so well. Donald Miller talks with infomercial producer Jonathan Davis to uncover the secrets of getting people to take action and respond. Apply these proven strategies to your own marketing, and you'll get more people saying YES when you ask them to buy, inquire, or get involved.
Visit http://buildingastorybrand.com/5 to get an unedited version of the interview with Jonathan Davis, along with a video of Don's website critique.