The Importance of Revenue Per Unit

We have a much better data set now with over 200 contributors for making decisions around the range of options that are before us when it comes to price. And we can even benchmark it. And here's what the top 25% of performers are charging in terms of the most expensive price. So, there was so much unique and interesting stuff in this specific study. But I think the question I want to ask you is the work that we've done here versus the work in the first two benchmarking studies. How do you think about what was learned, what was discovered and what value was created in terms of perspective? We're looking between those two different directional lenses on a very similar set of problems

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