The Book Launch Day Is Not the End

A lot of indies think marketing is just publishing the book on Amazon, because that does marketing, right? So we have to disconnect publishing as in making the book available with marketing. I feel like part of this mindset shift is when I'm writing my book, I'm the person on this side of the equation. But when I'm marketing my book,. I have to think about the people on the other side and what they will get out of it.