Marketer's toolkit 2025: Capitalising on the economic reset
The WARC Podcast
Bridging the Brand Gap
This chapter explores the challenges of aligning brand strategy with organizational leadership, particularly between marketing and finance roles. It emphasizes the need for marketers to communicate the financial benefits of branding, advocating for collaboration between CMOs and CFOs to demonstrate the value of brand equity. The discussion also highlights the integration of brand and performance marketing, suggesting a unified approach to maximize effectiveness and drive enterprise value.
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