AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
22min chapter
Marketer's toolkit 2025: Capitalising on the economic reset
The WARC Podcast
Bridging the Brand Gap
This chapter explores the challenges of aligning brand strategy with organizational leadership, particularly between marketing and finance roles. It emphasizes the need for marketers to communicate the financial benefits of branding, advocating for collaboration between CMOs and CFOs to demonstrate the value of brand equity. The discussion also highlights the integration of brand and performance marketing, suggesting a unified approach to maximize effectiveness and drive enterprise value.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode