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The Illusion of Rebranding in Tech
This chapter critically examines the recent rebranding efforts of prominent tech figures, such as Mark Zuckerberg, and the superficial changes in their personal image. It explores how these alterations in public persona can distract from ongoing issues within their companies and the broader implications of power dynamics in the tech industry. The discussion highlights the decline of traditional journalism's depth in favor of sensationalism, enabling influential figures to manipulate narratives with little accountability.