I think about Agnes Callard's work on aspiration which we talked about on the program here you know my favorite mission statement it's actually a motto. The Ritz Carlton's motto is ladies and gentlemen serving ladies and gentlemen now in the Ritz Carlton if you're lost in the hall and you turn to any employee and say where's the such and such ballroom I can't find it they are not supposed to point and say oh it's down that hall Take a right and then a left they're supposed to escort you because of course ladies and gentlemen would take you make sure you got there. When you have uh the right hat on with the right set of roles it does seem like