The Science of First Impressions

We need a science of first impressions, if they are culturally shaped. It also makes me think about the fact that we are always not only taking, but making first impressions and probably don't even know it. You might have correlations from culture, from advertisements, from movies, from what you see on the news between what somebody looks like, and then what you're told is their character. Their idea is that these cultural messages seep in, they become our associations.