2min chapter

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Episode 34: The Starbucks IPO with Dan Levitan

Acquired

CHAPTER

The Next Frontier in E-Commerce - Voice on Ramps

Mabron has been spending a lot of time at Mabron thinking about voice and how voice facilitates impulse. I think you're gonna see voice on ramps adopted within e-commerce situations that are gonna change the way and how we buy. And seems like an exciting time to do that, but you have to do it in a way that reinforces kind of the brand and the buying experience.

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