Interview: Nancy Harhut, author of Using Behavioral Science in Marketing, on the behavioral triggers that boost engagement
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Intro
This chapter explores the journey of a leading behavioral scientist in marketing, focusing on the blend of behavioral science and creativity to enhance consumer engagement. Through personal insights and experiences, it highlights the significance of testing and measuring marketing strategies for achieving impactful results.
Transcript
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