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Ep. 180: Ross Koningstein, Director Emeritus at Google

Inevitable

00:00

Does Every Product Have to Lead With Climate?

"I think people buy most products based on other criteria, and would only not buy them if their effect on the climate were truly egregious," he says. "If you want to focus people's decisions that influence, like really moves the needle, or or cause a transition to happen, focus it there." 'The idea of messaging everything around climate can create this climate fatigue'

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