Marketing Is Your Ultimate Connection

Marketing is your front door for your business. If everyone's front door is black, paint yours red because that's the door that I'll appeal to you. The customer only knows about 0.01% about our business. And it's at 0.1% that matters. Just pick that one thing that's undeniably noticeable and start there.

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IN THIS EPISODE, YOU’LL LEARN:

26:49 - How someone can get their very first customer, who isn’t a friend or family member.
31:24 - Why most businesses and people’s marketing plans fail.
32:45 - Why copying best practices from your competition almost guarantees your marketing will go unnoticed.
35:51 - The breakdown of the idea of the DAD or D-A-D framework.
45:40 - If Mike was able to go back to before he started his first two successful companies, or even if he is to launch a brand new business today, what he would use that he knows now that he didn’t know back then that would increase the speed and probability of his businesses’ success.
And much, much more!

*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.

BOOKS AND RESOURCES

Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Kyle and the other community members.
Mike Michalowicz’s Go Get Different website.
Mike Michalowicz’s books Get Different, Profit First, The Pumpkin Plan, Clockwork, Fix This Next, The Toilet Paper Entrepreneur, and Surge.
Related Episode: Blueprint for Entrepreneurship w/ Mike Michalowicz - MI043.
All of Robert’s favorite books.

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