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345: How to use Jobs-to-be-Done to be a market detective – with Dave Duncan, PhD

Product Mastery Now for Product Managers, Leaders, and Innovators

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The Beginner's Mind

The beauty of jobs to be done is that it forces you to have a beginner's mind, right? Because it, iitit orients you towards understanding the problems and goals of a customer. And as prodic managers, it can be easy for us with my engineering hat on, with that background, to get enamored with that. If i get focused on the solution, then i stop paying attention to some elements what's important to the customers. Does that make sense? Yes, absolutely.

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