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18.18: Launching an Author Newsletter

Writing Excuses

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The Benefits of a Marketing Newsletter

The only thing that we know works is email marketing, right? I call mine a water cooler newsletter based on something a friend of mine told me a while ago. With the number of things you have coming out, I would advise, yes, have one channel. If you're sending one every week when you have something dropping, you're going to lose a lot of your audience over time as people unsubscribe.

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