On Good Authority: Publishing the Book that Will Build Your Business cover image

How to Get Your Book Everywhere with Annabelle Gurwitch

On Good Authority: Publishing the Book that Will Build Your Business

CHAPTER

Mastering Book Launch Strategies

This chapter focuses on the essential strategies for planning a successful book launch, emphasizing the significance of preparation well before the release date. It explores the importance of connections to the book's subject and audience, as well as proactive engagement with communities to generate interest. The discussion highlights the necessity of leveraging personal networks, live events, and collaborative efforts among writers to enhance promotion and build lasting conversations around the project.

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