Content Marketing Growth - Tactics Spoil Fast

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We were probably one of the first hundred customers to try out Stripe, which was then called Devs Payments. And so we had catalogued all the things that didn't work for us. We knew the problems intimately. So you just had an exhaustive level of understanding. It was a first level degree of understanding of the gaps and again, those gaps changed over time.

Today we speak with Jareau Wadé - currently the founder of Batch Processing, previously the co-founder of Balanced (acquired by Stripe), head of growth at Tilt Pro (acquired by Airbnb), and Chief Growth Officer at Finix.

We spoke with Jareau about the early days of Balanced - how they prioritized, gained trust with initial customers, and competed with companies like Stripe and PayPal. Jareau talks through a bunch of different heuristics and models he uses to evaluate risk (stack it early), tackle the cold start problem, synthesize feedback, figure out the technical side of your business early on, and manage the mental side of starting a business.

It's an awesome conversation and you'll take tactics and methods away from it.