
943: Barrie Elvish On Evolving The Fitness Industry - CEO Fitness Australia
Mind Muscle Project
00:00
Do You Think They'll Subsidize Crossfit Memberships?
Lochlan: We like to believe that we are a top sporting, physical, e fit nation. Well, i'm sorry, snange lot, we're far from it. This is why we've got to get away from sport into health. The country has to have a discussion about the level of physical activity that this country does. Do you think they would ever be a program where private health company, say, like the ones you mention, that would subsidize a membership? Oh, absolutely. That's what be game changer. I can't not fair on them. Going after junk food producers is not addressing the bigger issue here. And people who choose sometimes high sugar,
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