Blending NBC's NBA Legacy with Modern Production

NBC’s Frank DiGraci and Noah Eagle join John for a spirited NBA season preview, as the network and league reunite for the first time since the 2002 Finals. They break down how the deal came together, how NBC plans to evolve its coverage while nodding to its iconic hoops legacy, and why reaching younger fans is more important than ever. They also touch on the rise of athlete-owned media—and much more.

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