228 - How to Make Your Marketing Strategy Reflect Customer Wants | Growth Trends Interview Series
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The Free Trial to Better Buying Experience Isn't Easy, No?
Lod: Marketers aren't trying to help people understand more about the product. They're trying to shove people into a free trial form, so they fill it out and hit sign up registrations. Lod: It's literally the same thing as an e book. And so i just feel like thinking you could use that avenue of getting them into the product, but the thing that needs to change is your mind set on marketing and sales e makes lat of sense.
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